Exhibitions and Business Events Blog

Garima’s birth is a testimony to India’s low-cost scientific prowess. However, the million dollar question being, can we ever relish Garima’s milk?

Garima apparently is India’s first surviving cloned living being. Created from the cells taken from the ovaries of butchered buffaloes in Delhi’s slaughter house, Garima’s is not just a symbol of India’s technological forwardness, but it brings to the fore country’s enviable capability of producing a low-cost cloned animal.

Yes, when pet cats and dogs in California are being cloned at $20,000 or more, India has come up with a cloned buffalo, which costs only a fraction of such sums.

In the recent past, Dolly the sheep, the world’s first large cloned animal, had caught the world attention. But Garima’s birth on June 6, 2009, was rather a muted affair, not just because cloning had been on the rise in the intervening period, but because even monkeys, horses, mules and camels was being cloned in various laboratories across the world .

Believe it or not. Dolly was not the first cloned species on this earth. A tadpole in 1952, and a crap in 1963, was the first cloned animals in the history of mankind.

The credit for Garima’s birth goes to scientists at the National Diary Research Institute (NDRI), located in Karnal, Haryana. “This is only the first step in our project” informs the lead scientist Dr Suresh K Singla. Now, we will be hopefully studying the calf for its whole life, Singla further adds. A cloned calf born in February, died within 24 hours of its birth.

Dolly’s story was ground-breaking; given the fact it translated textbook theory into an absolute reality. However, Garima’s story is no less brilliant. The water buffalo calf began its journey, not in a spotless laboratory, but in a unhygienic slaughter house in the suburbs of New Delhi. The egg that led to Garima’s birth was taken from the buffaloes butchered for their meat. The ovaries- which are usually discarded- were preserved by scientists and were sent to a research institute.

This has been the routine exercise followed in India for cloning purposes, which began in 1994. The eggs, once they are cleaned and separated make their way to the NDRI campus. The team of scientists here adopts techniques that are in harmony in with the Indian conditions.

First, the scientists here had tried in vain to make the best use of Dolly Method. And even several years were spent, trying to make a success of this method. But scientists could no longer endure the frustrating failures and finally gave up on this method, and adopted something called ‘hand-guided method’.

The main limitation of Dolly’s method was the high-cost involved. Eventually, the scientists at NDRI adopted the technique of Professor Gabor Vajta- a professor and senior scientist at Danish Institute of Agricultural Sciences. Vajta has been trying out different techniques to cut down the cloning cost, and eventually came up with the hand-guided method.

Hand-guided cloning apparently requires just a micro-manipulator, a device used to work on microscopic organisms, a device available at NDRI. The biggest plus of the hand-guided method being that it has a higher success rate in large mammals as opposed to Dolly method. Dolly method, despite being an expensive, had a higher failure rate.

The buffalo, reportedly, is the fourth species to be cloned employing the hand-guided method, but certainly it is not that simple. The first cloned calf is said to have died of pneumonia.

Garima, belongs to the famous Murrah breed of buffaloes. According to scientists they give upto 2000 litres of milk in a single standard lactation period of 310 days. In India, 55% of the total milk production is from buffaloes.

The ultimate objective of all this research and experiments is to multiply the best bulls and females. In February when the first calf was born, the project was granted extra funding of Rs 7 crore, under the National Agricultural Innvoation project (NAIP). The sum was applied for when the development period of the calf began. The sum awarded to NDRI is record of sorts, because never before such a huge amount was assigned for a single agricultural research project in India.

Now,of course, the next step is to closely monitor Garima, whether she develops any sort of deformities later in life. Dolly, the sheep, failed to live her full life-span, because her cells aged prematurely, given the fact that her clone parent was an adult sheep. In case of Garima, the scientists seem to have taken care of the problem, because they have taken the cells from unborn foetus. As a result, Garima may go on to live its full life-span.

India currently is not bound by any animal cloning regulations. However, the million dollar question being, could we ever relish cloned animals milk? In the US, the Food and Drug Administration in January 2008 pronounced that ‘meat and milk from cloned cows, pigs and goats and off springs of cloned animals are safe. The ruling permits products from cloned animals to be sold in retail Markets, sans any special labeling.

In India, however, cloned buffalo milk is still a distant reality, claim the scientists. The current focus is on the success rate of the ‘hand-guided method’, commercialization can subsequently follow.

With the threat of global warming looming large, it is a universally acknowledged fact that renewable energy sources should be leveraged upon to the maximum. Well, India’s honeymoon with solar power has already begun. 

In the wake of growing concerns over global warming, the Indian government is all determined to generate 20,000 MW of solar power capacity by 2020. The plan currently being formulated, assures that solar power will be cost-efficient by 2020.

Currently, the cost of electricity generated from solar photovoltaics is around Rs 15/kwh while coal-based electricity costs a meager Rs 4/kwh. According to the experts, this cost gap will be covered, because in the future the price of solar power costs will drastically decrease from Rs 150/watt now to Rs 30/watt by 2020. And moreover, increase in demand for fossil fuels in future will only lead to increase in its costs.

In the new world order, both India, and China, are emerging as the economic powerhouse. So naturally, the demand for coal, oil and gas will be all time high in both these countries. According to a report, India’s dependence on imported oil will be exceeding by 90 percent by 2030. The demand for coal will predictably will be billion tonnes by 2030. Moreover, much of the coal reserves fall in the protected forest areas, so mining in the areas is next to impossible.

China has even larger demands-oil over 15 million barrels a day and coal demand of over 800 million tonnes- and so a massive price rise seems to be an inescapable reality. And God forbid, if a turmoil ensues in Gulf and in case green groups put a restrain on Australian coal supplies, then naturally the prices of fossil fuel-based electricity will shoot up and will cost more than Rs 4/kwh by 2020. So depending on fossil fuel does not seem to be a viable option for the future.

So, India’s challenge is to put together an energy supply system that will be successfully tackle the price and supply shortfalls of fossil fuels that we in all probability will confront in the future.

The shortfall will trigger massive demand for non-fossil fuel energy technologies, all across the globe, not just in India and China. The opportunities can be likened to the boom in the Japanese car Exports, which hit an all time high after the oil prices sky rocked in 1973. Japanese manufacturers had started manufacturing fuel-efficient cars, even when the prices were below $2 a barrel. Japan’s huge dependence on oil imports and benefits of small car had inspired the Japanese manufacturers to launch fuel-efficient cars. So, when the oil crises hit, the Japanese were already ready with Product which the world was increasingly looking forward. As a result, Japanese car exports spilled, rather doubled, between 1973 and 1977, and continued to rise till 1986. The story of solar technology can be somewhat similar.

If fossil fuel prices rise, the biggest gainers will be countries that are ready with alternate energy technologies. Our country’s challenge is to put into place an effective eco-system that will facilitate innovation and investment in solar and other non-fossil fuel alternatives for a decade or so that when actually the price crunch surfaces, Indian Industry is ready for the opportunities that will open up. Moreover, even private players seem to be interested in entering this market, so it will give a major boost to the overall growth of this sector

However, public investment is also important especially in the domain of research. The areas which will need special focus are “bringing down the costs of solar panels and films, developing cost-efficient thermal power, cutting cost on storage of energy to enhance the load factor, promoting the use of solar energy in low-intensity thermal applications etc.

But we need to prepare ourselves for the huge opportunities that lie ahead. Like, we need to commence projects that will be supplying 20,000 MW of solar power by 2020, a commitment from power distributors to buy some minimum quantity and various other measures that will help the country shrink the cost disadvantage.

All this needs to be done, given the fact the real challenge of alternate energy technologies, like wind and solar energy is not just reduction in unit costs but the challenge of integrating into the mainstream energy supply system.

Given the rising climate fears, these alternate energy sources like solar and wind energy will help countries and companies alike to live within carbon quotas limit and put away covert or overt carbon taxes.

So here is a big chance for India, not just to capture the world markets, but create a monolithical empire based on its know-how of solar technology.

Manufacturers are keeping their fingers crossed on the Indian markets. Will the standalone internet ‘tablet’ spark interest among Indians? 

In the recent past, Apple’s groundbreaking technological innovation, the iPod, had sent the world into frenzy. Of late, the computer giant is all set to storm the international markets with its latest technological breakthrough the ‘Apple Tablet’ computer. The internet forums are already abuzz at the prospect of an iPod Maxi or say, iPod Mini.

But, First things First. Apple’s incendiary innovation is not something new. The concept of a web-surfing tablet with additional features was already doing rounds in the International Markets. In fact, Intel has been trying to promote the concept of Mobile Internet Device (MID) for sometime now. However, Nokia stole the march over Intel by becoming the first company to make a decent running internet tablet- N800 and N810 Linux-operated services.

But the bitter truth being, Nokia never thought of serving the Indian Markets when it comes to its MIDS. Even Intel has been pushing MIDS into other countries, but not in India. The obvious reason being, the wireless broadband speeds here.

The two of India’s known wireless broadband service providers, Tata Indicom and Reliance NetConnect have failed to gain major access in the Indian market, given the EVDO technology embedded in them. It is reported that in India only few devices support the EVDO technology, which these two operators offer.

And to add fuel to the fire, both Tata Indicom and Reliance NetConnect have not-so-good pricing plans with metered data services, where you can have access to certain amount of data free and then it becomes chargeable. This causes massive bills. So watching something on YouTube or downloading music on these gadgets is totally out of question.

Keeping these unsupportive planning’s aside, MIDs will be predictably launched in India. With touch-technology being the new-age mantra, it is anticipated that a whole lot of Taiwanese and Chinese MIDs will also flood the Indian markets, sounding a death-knell for the high-end net book.

Just think of using an iPod touch as an internet tablet in a Wi-Fi settings and I am sure the experience will be more than overwhelming. A tablet iPod having attributes of a computer and other additional features may become the must-have-gadget for 2010. But will the government do something about the Broadband Wireless Access auction.

Hyundai’s threat to relocate it production centre to other countries is like a storm in the tea-cup. In fact, no other country in the world can claim to produce cheaper cars like India. 

Most of high-profile car manufacturers in the world look upon India as the Mecca of manufacturing low-cost cars. In the recent past, even the Renault-Nissan chief Carlos Ghosn was gung-ho about India, as he optimistically opined that India was best place in the world to produce low-cost small cars. The chief went on to prove his point by forging alliance with Bajaj Auto. Tata Motors has reinforced India’s cost-efficiency factor with launch of Nano. Even Suzuki Motor Corporation has been invariably bullish about India, as it has set up its sole production centre in India and is gleefully exporting cars to both European and non-European markets from this centre. Hyundai, has been exporting more than half of its 120,000 120s Manufactured In India. Consequently, India had the opportunity to export more than a fifth of its total car production in India. So even when the domestic front was facing slow growth rate due to global meltdown, exports grew overwhelmingly by 45 percent.

So it came as a shocker when, a few days back, when Hyundai Motors India Limited Managing Director HS Lheem declared that very soon manufacturing cars in India and exporting to Europe markets would turn uncompetitive for the company, if the reported Free Trade Agreement between Korea and the European Union is put into action. What was unsettling was, Lheem’s announcement came after the company had faced a labour agitation which was eventually solved with government involvement. Even in May, when a labour strike cropped in Hyundai’s Chennai plant, the company had threatened to shift part of the i20’s production to Europe, since there would be no logistics costs involved while exporting to Europe— and unlike the Indian cars, they wouldn’t have to pay any import duty. However, some experts believe that Hyundai’s threats are simply aimed at controlling the unrest among the employees and probably to get some concessions from the government on exports. Hyundai’s point of contention is that Indian cars have to pay an import duty of 6.5% in Europe (the actual duty is 10%). On the top of it, if local taxes have to be paid, this increases the cost of production in India by another 10%. So, once FTA is implemented, it will comparatively cheaper to manufacture cars in Korea, and the icing on the cake being it can be exported duty free to Europe.

Hyundai argues that producing cars in India helps them reduce cost by nearly 3 per cent as compared to Korea, however Indian cars have to pay higher import duty, so this margin of profitability gets offset once the FTA between Korea and Europe is implemented. However, other internationally renowned manufacturers have a different story to tell. European producers like Fiat, Renault and Volkswagen have apparently suggested EU to cut down on the number of cars, imported from Korea. Moreover the cost of shipping is also in favour of India. It is 2% in case the car is shipped from India, while it is 4% if shipped from Korea. However, India’s biggest plus point being it has cheap labour costs.

The automobile experts reveal that cost of labour for producing a car worth $ 5698 is around $213 in India, while the labour cost for producing the same car in Korea would be $1,068 and around $ 1,150 in Eastern Europe. So, labour cost in India is just 3.8% of the total car cost, while in Korea it is just 16% and 23% percent in East Europe.

So manufacturing car in Korea will cost Hyundai around $854 more while producing car in India( Including the import duty of 6.5%) will cost around $370. Simply put, India unarguably has cost advantage over Korea and Europe- once you take into consideration the freight differential. It is almost 10% cheaper to produce in India and Export it to Europe. And about the empty talk of producing the cars in East Europe, this could never happen, as there is a difference of 20% or so between producing in India and there.

Even Japanese car makers, don’t deny the fact that producing cars in India is lot cheaper than Japan. According to RC Bhargava, chairman of Maruti Suzuki, wage costs in Japan are almost six times higher as opposed to India. However, Bhargava adds that enhancing productivity will only add to the difference in costs.

The new internet age has given the old age business models a clear go by. In fact, businesses are going through tremendous sea change. Now it is easy for any business, located in any corner of the world, to prosper and thrive, via internet. Geographical limitations are no longer an issue here. Interestingly, the use of internet has opened new windows of opportunity for suppliers, manufacturers and buyers and thereby transforms the world into a huge marketplace that you can venture into from the comforts of your home or office. Online B2B marketplace is the new business model that is creating ripples in the wider world. 

B2B, in simple world means business to business marketing. Primarily, a Global B2B Marketplace or an Indian B2B marketplace consists of a website, where suppliers, manufacturers, importers, exporters and buyers come together for the purpose of carrying out a business activity. Suppliers from any part of the planet can approach buyers, via an online B2B marketplace. This is because a B2B trade marketplace acts as a nodal point for manufacturers, suppliers, and other companies to come together and carry out their business transactions. Such online B2B marketplaces carry out their business electronically, and offer each of the members all the tools they need to do business.

Today, the global B2B marketplace is chock-a-block with lakhs of trade portals being launched every other day. But every B2B trade portal may not offer genuine inquiries and services. Made-from-india.com is one of the fastest growing Indian B2B Marketplace in India, offering various services. To test the quality of a B2B marketplace, it is important to test the following features, like lead posting, catalog posting, business and product research, picture loading facility, inquiry and virtual transaction management.

The portal should offer the members all the required tools to display their products and services well. The customers should be able to surf through trade leads, tender offers, post biddings for partnerships and franchises, view company profiles, post sell and buy offers, and view as well advertise products and services. The members must also be allowed to access multiple markets, thus giving them the good chances of maximum return. All these services should be made available at one point. This is the most important feature of any online B2B marketplace.

A Trade Lead can be defined as buy or sell leads of products or services for export and import purposes. Decades back, before the Internet revolution, World Trade Centers, Chambers of Commerce, Export Promotion Bureau and few Government agencies, were authorized to gather and circulate trade inquiries by mail to subscribers. Subscription costs, however, was pretty high. Even trade journals, for that matter, had exclusive sections on trade inquiries. However, this turned out to be a long-drawn process and an outdated one too. 

However, things took a drastic turn with the emergence of internet. The expansion of trade activities, e-commerce and the world-wide use of Internet have led to the surfacing of numerous bulletin boards, and trade leads sites. Country specific trade lead portals have become a common meeting ground for both importers and exporters aiming to conduct business in those countries. For example, Made-from-india.com (Business to Business Marketplace) is an India based B2B Portal that generates genuine trade leads from India.

Importance of posting trade leads

When you visit a trade leads portal like made-from-india.com, you can do two things. You can find suppliers or buyers for products, by checking the latest Indian Trade Leads and Global Trade Leads. Or you can post your own trade leads. More often than not, posting of trade leads can be done for free.

While browsing the trade leads portal, find out whether the products or services you are planning to sell or buy have been already posted on the site or not. And in case you find the traders dealing in your products, then before getting in touch with them, do some background check. Like, study the profile of the company, check out their websites and even do some Google search. Since Google lays heavy emphasis on forums and web logs you will get a comprehensive picture on your potential business partners and their solutions.

If you are a buyer, then you can post your trade leads too

Why should you post your own ads?

1. Generally suppliers keep looking for buyers for their products, but fail to post their own ads.

2. Your ads automatically get posted on other trade portals because of the partnership programs. This will give you bigger exposure than what you expect.

3. The major plus factor being if your posting gets indexed by search engines, this will facilitate in highlighting your requirements to a larger target audience.

How to make your trade leads informative

Follow the steps given below to craft an interesting trade lead. The trade lead should be so good that it will attract potential buyers or suppliers, automatically.

Pithy, precise subject lines

Your subject line shouldn’t go beyond eight to ten words. Don’t pad it up. Don’t use marks like “!!!” to grab the eyeballs. If you are posting a sell lead, emphasize on the value aspect, if you are posting a buy lead, elucidate on your requirements.

Body of the trade leads

Since, you are free to incorporate more information here, see that you are as clear as you can be. If you provide vague information, you won’t be able to get as many inquiries.

Product Description

• Specify the advantages of the product you are dealing in. If there are any freebies attached, make it public.

Specify the terms of sale, shipping terms, packing and location of the product.

If you are posting a buy lead:

• State in clear terms your requirement

• Provide a link to a picture of a related product

• Quantity required, delivery time, shipping destination and other important information should be incorporated.

B2B portals are said to be setting new paradigm of competitiveness in the business world. It is the new age business model of the fast-changing business world. Some of the large scale suppliers and buyers are heavily betting on it. But wait a minute. Do you   know what B2B precisely means? And how does it function? The full form of B2B is business to business. Now let us understand its modus operandi.

The functioning of a B2B Portal

A B2B portal is a set of web pages, where both buyers and sellers come together to kick start a business activity. It provides a support system to the suppliers to showcase their products and services, cost and minimum order accepted and thereby draw traders from all across the globe.

It won’t be an exaggerated statement if we say that B2B Portals are proving to be one-stop-solution provider for suppliers, manufacturers, exporters, importers and buyers. Made-from-India.com is one of the fastest growing B2B portals from India, incorporated with a single-minded vision to connect Indian suppliers with global buyers. It is one of the Best Indian B2B portals, from where you can find goods of your choice without going through the regular business hassles. In this fast-changing world, if you still aren’t convinced of the benefits of a B2B portal, then for sure, you are still living in a stone age. 

Who are B2B Manufacturers, Suppliers and Exporters?

Manufacturers and Suppliers desirous of expanding their customer base and business, and who get themselves registered on a B2B portal, are known as B2B Manufacturers, Suppliers and Exporters. While, these businesses will be having their conventional on-field operations on, the online B2B portal is considered to be one of the crucial ways of expanding their business activities, as it aids in getting access to international base of clients.      

Likewise, b2b exporters based on the trade leads that they receive from such B2B portals, supply their products across the globe. For instance, an Indian exporter of auto components can register and display his products on a Indian B2B portal and thereby invite overseas orders. Such an exporter earns the identity of being a B2B exporter. Made-from-india.com, an Indian B2B portal provides a comprehensive listing of all manufacturers, suppliers and exporters from India. You just need to search for the products, you are looking for. This B2B portal from India is easy to operate as the names of suppliers are placed in an alphabetical order.      

The new internet age has given the old age business models a clear go by. In fact, businesses are going through tremendous sea change. Now it is easy for any business, located in any corner of the world, to prosper and thrive, via internet. Geographical limitations are no longer an issue here.  Interestingly, the use of internet has opened new windows of opportunity for suppliers, manufacturers and buyers and thereby transforms the world into a huge marketplace that you can venture into from the comforts of your home or office. Online B2B marketplace is the new business model that is creating ripples in the wider world.

B2B, in simple world means business to business marketing. Primarily, a global B2B marketplace or an Indian B2B marketplace consists of a website, where suppliers, manufacturers, importers, exporters and buyers come together for the purpose of carrying out a business activity. Suppliers from any part of the planet can approach buyers, via an online B2B marketplace.  This is because a B2B trade marketplace acts as a nodal point for manufacturers, suppliers, and other companies to come together and carry out their business transactions. Such online B2B marketplaces carry out their business electronically, and offer each of the members all the tools they need to do business. 

Today, the global B2B marketplace is chock-a-block with lakhs of trade portals being launched every other day. But every B2B Portal may not offer genuine inquiries and services. Made-from-india.com, is one of the fastest growing Indian B2B marketplace in India, offering various services. To test the quality of a B2B marketplace, it is important to test the following features, like lead posting, catalog posting, business and product research, picture loading facility, inquiry and virtual transaction management.    

The portal should offer the members all the required tools to display their products and services well. The customers should be able to surf through Trade Leads, tender offers, post biddings for partnerships and franchises, view company profiles, post sell and buy offers, and view as well advertise products and services. The members must also be allowed to access multiple markets, thus giving them the good chances of maximum return. All these services should be made available at one point. This is the most important feature of any online B2B marketplace.

That, in short, summarizes the supplier’s conundrum of Sell Offers. In the B2B world, Sell offers is considered to be a progressive and forward-looking strategy but has failed to spark much interest among the suppliers. Suppliers still undermine the importance of Sell Offers; and eventually have failed to cash in on the benefits of on-line trade. 

If the suppliers believe that their comprehensive product catalog will drive their sales graph, then think again. Product Catalog merely apprises the potential buyers about the various products and services you deal in. Through product catalogs, the buyers get a hint of your major products and the product line.

However, Selling Offers are meant to be descriptive as opposed to product catalog. For instance, they include details like, the various models in stock, whether they are in conjunction with the industry requirements, the number of colours you can offer, the different sizes you can offer for a product, so on and so forth.

In case, you have huge quantities of a given product, you can make several Selling offers depending on different deigns, models, colours, sizes, quality etc. to draw different buyers with various sourcing needs.

Once the specific product is sold out, you can remove the Sell Offers. You can post them back when you start stocking the sold out products back. Thus, you can post, repost, delete Sell offers whenever you want.

If you solely depend on product catalog to drive your sales, then sorry to say, you are preparing for your downfall. Competitors will get ahead of you as they have found an unmanned territory to conquer and make their presence felt.

Here are few significant things to consider while posting Online Sell Offers:

• Pictures should be uploaded along with your Sell Offers. A good quality picture could turn the tables in your favour. It will also give a hint on the appearance of your product.

• Gold members can post up to 40 On-line Sell Offers and Silver members can post up to 30 Sell Offers and bronze members can post 20 On-line Sell Offers on made-from-india.com-India’s fastest growing B2B marketplace. If you update the Sell Offers on continuous basis, your sell offers will look fresh. Global leads are also available at made-from-india.com.

• The suppliers are also encouraged to place discount offers as well as limited time offers, and let buyers know how you can benefit from them.

• Sell offers should be simple and easy to read. More importantly, it should include the product USP. Be it price, quantity, colour, size, delivery method, delivery place, time etc.

Endorse your products by posting latest Sell Offers and, put your business on fast track.

A homegrown handset manufacturer to take on global biggies 

Micromax Mobile Handsets? Does this name ring a bell? The obvious answer is no. However, pose this question to a villager, and the probability of receiving an affirmative reply is pretty higher than his/her urban counterpart as this Indian handset manufacture is already creating waves in the rural hinterlands. The company reportedly sells 0.5 million handsets per month in the country. If multinational companies like Nokia, Samsung, LG and Motorola have made urban markets their focal point, then Indian company Micromax Technologies has strategically chosen a different route altogether. It has made rural markets its focal point.

The company’s bottom-up-approach, involves entering the rural marker first, before stepping on to the urban marketplace. Micromax technologies started of its operations as a software company, in 1998-99, with special focus on ERPs and e-commerce. However, about a year back the company moved away from software to manufacturing handsets. And within such short span of time the company has managed to register a swashbuckling growth of 9 percent. In fact by 2011, the company aims to achieve a remarkable figure of 12 percent.

Very soon, Micromax is expected to launch a 360 marketing campaign in an attempt to crack the urban markets, informed COO Rahul Sharma. But does this new entrant have what it takes to beat the fiercely competitive Indian market conditions? According to Sharma, the company plans to launch an array of products in the forthcoming year, with single-minded focus on technological forwardness. Sample this: A handset that can control your air-conditioner, television, DVD player and other electrical appliances, another, handset that could run non-stop 30 days a month, sans any charging requirements. Remember, Micromax’s USP is moving forward with steady technological upgradation.

As far as volumes are concerned, the company believes that to sustain and grow in the Indian markets; volumes definitely play a crucial role. However, Macromax is more committed on the technological front, and seems absolutely disinterested in launching run-of-the-mill mobiles; where one dabble only in the price aspect

At present, Nokia is the Indian market leader. So it will take some time for Macromax to turn the tables. But will the low-tech savvy Indian consumer accept Macromax’s products without any resistance? On this Sharma comments, the catch of Macromax’s mobile lies in its simplicity. Keep it simple and easy to operate, yet technologically upgraded, says Sharma.

The company is planning to set up 100 outlets all across the country, both by way of franchisee-routes as well as through company owned outlets. Even African and Middle-Eastern markets are on the company’s radar.