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Why is Video Marketing so highly recommended? 

Video marketing is considered to be one of the exceedingly clever ways to capture the attention of the potential customers. Like a blockbuster movie, if the video has an explosive start as well an explosive finish, it will undoubtedly leave a greater impact on the minds of the visitor. And of course, it brings to the table, the most fascinating aspect of TV advertising and Internet’s most praiseworthy characteristic, interactivity.

If the internet surfer finds the ad really attractive then there is a high probability that he/she will be very much drawn to the offers that you are putting across. In fact, in the recent years, online video marketing has emerged to be the most cost-efficient technique as compared to regular TV ads, given its production cost and market penetration.

On-line Video Marketing -A Definition

On-line video-marketing is a progressive marketing strategy employed by companies to advertise products and services, by use of catchy, short videos. The objective is to create awareness about a particular product and thereby allure clients into buying them. Did someone say picture speaks a thousand words?

Exclusivity of Online Video Marketing

Since the advent of TV and PC, reading has become a passé en masse. Since information is delivered at a faster rate through images rather than through text, it is natural for people to lunge for the best and smartest means of marketing communication that is video marketing.

The biggest advantage of Internet Marketing videos is that they can put the point across to the prospective customers’ much faster vis-à-vis the traditional text format. This will save the web users from the grueling ritual of going through the whole text, in an attempt to cull out the imperative details. On the other hand, videos will help deliver the same message in half the time.

When to Use Video

Video marketing plays a prominent role especially when a company aspires to promote its products. This helps in getting touch with the customers faster than the visual advertising screened by televisions. And with large number of people turning to internet for information, internet marketing videos are playing a gratifying role in satisfying the appetite of web users need for something new, useful and exciting

Benefits of Video Advertising

If you intend to use video in your marketing campaigns, then it’s a real good idea, since it manages to leave a lasting impression on the clients as compared to other types of advertising. It attracts the web users easily and delivers the message at a lightening speed than simple text messages.

A video displays product’s use and usability. Moreover, the presence of human face and a pleasant voice will both add to its selling quotient. By using this technique, the prospective customer can easily relate to the company and the product as well.

A Few guidelines

Well, just making a video and enlisting it in a video directory won’t take you places. You need to go the Search Engine Optimization way, if you wish to turn the tables in your favour. Remember, videos are sort of big fishes for the search engines, so take your time and make a video that is sheer search-engine friendly.

Modern technology provides you with various opportunities to track traffic and analyze results. So spend some time to study the success rate of the videos, whether it is being instrumental in boosting profits of your prospects. Also, look for tools that will help you identify the time the prospect has been playing your video before tuning it off. How many prospects get drawn to your site after watching your video, posted on a different site? Now how many visitors can be converted into customers and so on.

While making the video, in addition to the visuals, the content aspect should also be given due importance. Providing in-depth information via content is as important as the visuals to attract visitors to your products/services.

Experts suggest of using videos on the first page. It’s like a business card. Tucking your video away in some corner of your website will not help your cause. Make it noticeable. Also, give your visitors the scope to skip your video. May be there’re not in mood to view it, and the last thing you want is an upset visitor.

Optimizing Videos for Search Engines

* Optimize, both for video search engines, and content search engines. The best approach being to use meta tags for the content (text) of the page where your video is placed.

* Names of the videos should be relevant. Giving an out-of the-box name, which is not related to the video, will not help in SERPs.

* Utilize keywords both in the video titles and their descriptions as this will help video search engines index your video files and link it to your web pages.

* If you are link video from other pages of your Web site, then use anchor text.

* Ensure the video files that are been submitted have a proper extension.

* Keep it short. If you can, just take 2 minutes to inform.

* SEO professionals suggest making individual video site maps, which can be submitted to both video and content search engines. Both SEs will index these site maps.

* Incorporate RSS feeds. Metadata can be incorporated here.

* Research, test, measure, report and optimize.

Endorsing your Video

• The best way to popularize your on-line marketing video is through “submitting”. The prominent video hosting sites include, YouTube, Yahoo Videos or Google Videos. The biggest advantage being that your videos will be hosted for free and they won’t take up any of your site’s bandwidth.

• Keep circulating your videos. If you want to climb up in popularity rankings, then let users link to your videos. Viral marketing video is the best means to make companies and their product and services known across Internet users.

• Add phrases like "Tell a friend" or "Visit our Web site" at the end of the video.

Conclusion

To sum it up, use online marketing video in addition to traditional TV ad campaign. Both online and broadcast should endorse one another. For one, on-line marketing videos help in information sharing, more accurately and efficiently. In addition, videos can be the single-most differentiating factor between yours and your competitors business.

The internet marketing video should be short, so that web users don’t get bored and feel enthused of what they saw. And remember, the video ads should be significantly shorter than TV ads.

Is it easy for decision-makers to track you?

In a recent survey, when around 4,000 B2B buyers / decision makers were questioned, as to how they chose their new vendors, 80% said they found the vendor.

So, as a B2B supplier what am I supposed to do now? Drop all sorts of marketing campaigns right away, given that prospects will zero down me anyway.

Sorry. But that’s not the case. It only means that market place has gone through a significant makeover, say experts, from a seller’s market it has grown to be a buyers market. Now, it’s not I who hunt down the prospects, even they are hunting me down. The buyers have taken the role of decision makers.

So, now onwards I have to play a more proactive role by making my presence felt especially in all those places the buyers prefer to look for.

And with Business to Business marketing speedily shifting to online venues for many reasons, so it becomes increasingly important for B2B companies to have an on-line presence. On line marketing helps businesses to cut costs, as it is quite cheaper in comparison to offline marketing. However, the results may not prove positive, until the strategies adopted are Google friendly.

Four significant ways to increase visibility and demand for long term.

Be noticeable: Though you may be proactively promoting your business to the potential clients, but the fact is they’ll track you down only when they need you. For this your business should have a presence online. Owning a search engine friendly website and a blog are just the starters. You will also have to ensure that your business name appears on the article directories, social networking sites and other places as well.

Do Networking: The basic fundamental for B2B marketing is networking. The wider your network the more number of prospects will crowd your site. Sites like Twitter and Stumple Upon will help in this cause of yours. They’ll aid in building bridges with other businesses having related interests. Also, start networking on other social networking sites and stay active on them. The best way to start is to post or bookmark three or four times of day and spends at least 10 minutes a day befriending people.

Emphasis on Quality Content – Unarguably the website should have SEO friendly content, but it is also important to see that your visitors like it. Though they seem to be disinterested in your products or services, but if the content leaves an impression, then there is a high probability that they are likely to recommend your website to their friends and peers.

Be Social: Leaving a comment on various business blogs is the right way to get started, in terms of B2B marketing. Sometimes you need to be more personal. E-mail marketing is also a potent strategy that could be worked out. Even joining hands with other businesses will aid in getting new clients

Online business to business marketing is a reasonable substitute to offline marketing, and the best thing being, you will be reaping in more than what you sow. By making your brand visible to the decision makers, you are ensuring that your business grows and flourishes.

The beverages company Pepsico has decided to double its investment in India to over $220 million (around 1000 crore) for the ongoing financial year to further boost its beverage business in the country. The move comes in the wake of Pepsico registering nine quarters of strong growth in India.

GM files for bankruptcy

The world’s largest car maker that ruled the roads for not less than 77 years has finally filed for bankruptcy protection in the US, in an endeavour to create a 21st century company capable of taking on the world markets.

GM accounted for $82.29 billion in assets and $172.81 billion in debt. The US government has apparently agreed to bankroll the transformation of the 100-year old automaker. The company is reportedly a victim of plummeting sales and increasing gas prices.

The US plans to seek its pound of flesh, by converting much of its $50 billion of loans to a 60 percent stake in the new entity. Today’s filing coincides with the cut-off date for GM to persuade the government auto task force that it would able to restructure out of court through debt and cost cutting.

Exports plummet for seven straight months

Exports plunged by more than 33 percent in April 2009 with economic meltdown in developed countries negatively impacting foreign demand for Indian products.

Imports nose-dived by 37 percent primarily because of drop in oil prices. With imports plummeting at a faster rate than exports, the discrepancy between the two has come down by 50 percent to $5billion in April 2009. This is also the second consecutive month the fall in imports has surpassed the fall in exports.

Experts say that the latest trade data demonstrates continuous weakening of the global economy.